The Margin LabsThe Margin Labs

We put the number in writing before we build. Miss it, and you pay nothing.

We build AI systems for Shopify brands turning $1m to $12m. The gap analysis costs nothing. The first system costs nothing to build.

Book a 30 minute call

We will tell you on the call whether this is worth doing for your brand.

The written target

Every agency offers a free audit. We put a number in writing and you can hold us to it.

Your roadmap states what the first system must achieve, in writing, before we build it. If it misses that target, you pay nothing and you keep the roadmap.

If it hits its target and you decide not to continue, we remove it. The roadmap is yours whatever happens. The system is yours once you pay for it.

The bottleneck

Your ad account can spend more than your studio can feed it.

Meta rewards volume. It needs new creative every week to keep learning.

Your team ships 10 assets a month. The brands taking your share ship 200.

So your cost per acquisition climbs. More budget does not fix that. More creative does.

What that looks like in your week

  • Briefs waiting on one designer
  • One editor, one queue
  • Every variant cut by hand
  • Winners found too late to matter
  • Nothing that repeats what worked
  • UGC costs rising every quarter

You do not need a bigger team. You need a pipeline that does not depend on one.

The AI OS

Four systems. One operating system.

We build on the stack you already run. We do not migrate you to anything.

  1. Creative pipeline

    Turns one winning concept into 40 variants in a day. Scripts, hooks, edits and formats, sized per channel.

  2. Media buying

    Watches spend every hour. Pauses losers, scales winners, and reports in plain language.

  3. Customer service

    Answers the questions your team answers every day. Escalates the ones it should not touch.

  4. Data insights

    One number per decision, from your real data, in your inbox each morning.

Start here

The AI Gap Analysis

Free/ 7 days

7 days of work. Four systems assessed. Every opportunity costed.

You will know what AI is worth in your business before you spend anything on it.

  1. The gap analysis, free

    We map your operation and cost every opportunity by payback.

  2. The first system, free

    We build the top item on your roadmap. You pay nothing to have it built.

  3. You pay only if it works

    Only once it hits the target we agreed in writing beforehand.

What the roadmap gives you

  • Every place AI pays back in your operation, named
  • What each one is worth a year, in money
  • What each one costs to build and to run
  • The order to build them in, ranked by payback
  • What AI should not touch yet, and why
  • The tools to buy and the ones to skip
  • A 90 minute readout with your team

What we need from you

Access to your ad account, your creative library and your helpdesk. One 90 minute session with whoever runs growth.

That is the whole ask. No discovery phase. No weekly steering calls.

We take two new brands a month. We build for a living, so that is the real limit.

What it costs after

Your roadmap sets the price, not a menu.

Every system is costed against what it is worth to you. You decide which ones to build.

  • Priced per system, with the payback stated next to it
  • Cancel at 30 days notice, and the roadmap stays yours

Most brands run between $3,750 and $11,250 a month once the first system is live.

One mid level creative hire costs $70,000 a year, before you have shipped anything.

How we work

Three ways to run it. You choose once it works.

The roadmap sets what we build. This sets who runs it afterwards.

  • We build it with your team

    Your team builds alongside us. The skill stays in your business when we leave.

  • We build it for you

    We build it and we run it. You get the output and the reporting.

  • We train your team

    We teach your team to build it and run it. You stop needing us.

Who we are

We run operations for an ecommerce group.

25 years across IT, ERP, logistics and the COO seat.

We are operators who build, not an agency that advises.

Find out what AI is worth in your operation.

The roadmap costs you nothing, and so does the first system we build.