Cookie Notice

Cookies are small text files that a website stores on your device when you visit. They are widely used to make sites work, remember your preferences, or gather analytics information. Some cookies are "strictly necessary", the site cannot function without them. Others are optional, and for those we need your consent under the UK Privacy and Electronic Communications Regulations (PECR) before we set them.

These are required for the site to work as you asked, and we do not need your consent to set them.

Session state: short-lived cookies used by the web server to maintain request coherence. These expire when you close your browser.

Consent record: a localStorage key ("tml.consent.v2") that remembers whether you have accepted or rejected optional cookies. This is required to honour your preference.

Currency preference: a cookie named "tml-currency", set on your first visit from the country your network reports, so prices display in your own currency. It lasts one year, holds only a three letter currency code, contains no identifier, and is never used to track you. If you change currency using the switch, it stores your choice instead.

We use Plausible Analytics to understand how visitors use the site. Plausible is cookieless by design: it does not set any cookies, does not collect personal data, does not track you across sessions or sites, and does not build a profile of you.

Plausible collects only aggregated statistics: page views, referrers, and approximate country (derived from a hashed, salted IP address that Plausible discards immediately and never stores). Because Plausible sets no cookies and processes no personal data, it does not require consent under UK PECR or GDPR.

Plausible runs whether or not you accept optional cookies, because it sets none.

If you reject optional cookies using the banner, Google Analytics and Google Tag Manager set no cookies and no identifiers, and your choice is stored in your browser's localStorage and honoured on every visit. We set no advertising or social media cookies at any time.

You can also control cookies at the browser level. All major browsers let you block, delete, or configure cookies in Settings > Privacy. Note that blocking strictly necessary cookies may prevent some parts of the site from working.

For further opt-out options for Plausible analytics, visit plausible.io/privacy.

If you accepted cookies and later change your mind, you can clear your preference by opening your browser's developer tools, going to Application > Local Storage > themarginlabs.com, and deleting the "tml.consent.v2" key. The consent banner will reappear on your next visit.

Alternatively, clearing your browser's local storage or cookies for this site will reset your preference.

If you arrive from a campaign link, the address may carry utm_ parameters that name the campaign. When you accept optional cookies we store those parameters in your browser under "tml.utms", so that if you later make an enquiry we can tell which campaign brought you.

They are stored on your device only, hold no personal data, and are never shared. If you reject optional cookies we do not store them at all, and everything on the site still works.

We load Google Analytics 4 through Google Tag Manager to understand how visitors find and use the site.

Both are governed by Google Consent Mode v2 and default to denied. Until you accept optional cookies on the banner, they run in a restricted mode that sets no cookies and no advertising identifiers.

If you accept, Google sets its standard analytics cookies (for example _ga and _ga_*) to distinguish returning visitors and measure sessions. These expire after up to two years.

You can withdraw consent at any time using the "Cookie preferences" link in the footer, and Google will stop setting them.

If we add services that set non-essential cookies in the future (for example, a live chat widget or marketing automation tool), we will update this notice and request your consent through the banner before those cookies are set.

We may update this cookie notice from time to time to reflect changes in technology or regulation. The date at the top of this page shows when it was last revised. Significant changes will be highlighted on the banner.