The Margin LabsThe Margin Labs

AI consultancy for D2C ecommerce

We put the number in writing before we build. Miss it, and you pay nothing.

We build AI systems for Shopify brands turning £1m to £10m. The gap analysis costs nothing, the roadmap is yours to keep, and the first system on it costs nothing to build. You pay only once it hits the target the roadmap named.

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How we work

A free gap analysis

Seven days mapping where AI pays back in your operation. Every opportunity costed, ranked by payback, with an honest list of what AI should not touch yet. The roadmap is yours whether or not you build with us.

The first system, free

We build the top item on your roadmap at no cost. Creative production, media buying, customer service or reporting, on the stack you already run.

A target you can hold us to

Every agency offers a free audit. We write down what the first system must achieve before we build it. Miss that target and you pay nothing. Hit it and decide not to continue, and we remove the system.

What you get

  • A free gap analysis: seven days mapping where AI pays back in your operation.
  • A costed roadmap that names every opportunity, what it is worth a year, and what it costs to build.
  • The first system on that roadmap built at no cost to you.
  • A target written into the roadmap before we build, so you can hold us to a number.
  • If the first system misses that target, you pay nothing and you keep the roadmap.
  • Delivery on the stack you already run: Shopify, Klaviyo, Meta, your helpdesk. No migrations.

A simple guarantee

If we cannot map at least three quick wins for you on the call, you walk away with a written referral to a more relevant specialist. No charge, no hard feelings.

AI consultancy questions

AI consultancy & agency: common questions

  • What does an AI consultancy do?

    A traditional AI consultancy analyses your business and leaves you a deck of recommendations. The Margin Labs builds instead. We run a free gap analysis, hand you a costed roadmap you keep, then build the first system on it at no cost. You pay only once that system hits a target the roadmap named in writing beforehand.

  • What is the difference between an AI consultancy and an AI agency?

    An AI consultancy usually means strategy and roadmaps. An AI agency usually means outsourced builds. We do both, and we carry the risk: the roadmap states what the first system must achieve before we build it, and if it misses that target you pay nothing.

  • Who do you work with?

    Direct-to-consumer ecommerce brands on Shopify or Shopify Plus turning £1m to £10m, importing stock and fulfilling through a 3PL. We work remotely across the UK, US, Europe and Australia.

  • How much does an AI consultancy cost?

    The gap analysis is free and the roadmap is yours to keep. The first system is built at no cost, and you pay only once it hits its written target. Ongoing work is costed per system inside the roadmap, and most brands run between £2,950 and £8,950 a month once the first system is live.

  • Which AI tools and platforms do you use?

    We are deliberately tool-agnostic. Systems are built on the stack you already run, with no migrations, and we choose models and platforms per problem rather than per vendor relationship. The roadmap names every tool and what it costs a month.

Find out what AI is worth in your operation.

The gap analysis is free and the roadmap is yours to keep. We then build the first system on it at no cost, and you pay only once it hits its written target.