The Margin LabsThe Margin Labs

For wholesalers and distributors

Your buyers do not care about your ERP. They care that the right stock ships, fast, every time.

We build a free, costed AI Wholesale Roadmap that maps where AI cuts cycle time and lifts margin across purchasing, allocation, picking, and customer comms. Three quick wins and the order to do them in.

Get my free AI Profit Roadmap

Founders' verified track record

  • £65mbuilt from zero
  • +£7.5mcash flow
  • 3 to 5xvolume, no new hires
  • 20+ yrscross-industry
  • ERP Gold PartnerFeb 2026
See the work →

Recognise yourself

If any of this sounds familiar, the call is worth it

  • Allocation decisions still depend on the same two people knowing which buyer takes which SKU first.
  • Late deliveries trigger margin-eroding credit notes and goodwill discounts your CFO can't see coming.
  • Your CRM, ERP and warehouse data do not agree on inventory or open orders at any given moment.
  • AI experiments on B2B sales emails and chatbots have not paid back, and they are not connected to anything.

The offer

The free AI Profit Roadmap for Wholesalers and Distributors

A discovery call followed by a focused deliverable. No pitch.

  • 45-minute discovery call with the founders

    $400value

  • Current-state read of purchasing, allocation and fulfilment workflows

    $800value

  • Three named quick wins for your wholesale ops, week-one actionable

    $600value

  • The costed AI Profit Roadmap (priority-ranked wholesale opportunities, payback estimates)

    $2,000value

  • An honest No-Go List (where AI is not the answer yet)

    $300value

  • Architecture fit note for your ERP, WMS and CRM fit

    $600value

  • AI Governance Starter (acceptable-use policy template)

    $300value

Total value

$5,000

Yours free.

Get my free AI Profit RoadmapNot ready to book? See a redacted sample roadmap →

Relevant case study

From the founders' track record.

Unified KPI Command Center

Data

Challenge

Key metrics lived in six spreadsheets owned by different people on different cadences. Consolidated reporting was a manual weekly grind with no on-demand view.

What was built

A KPI intelligence layer: specialised skills pulling live data from all six sources, covering supply chain, finance, service and growth across four trading entities, orchestrated into one view.

Outcome

  • 6 sources unified
  • 4 entities consolidated
  • Hours to on-demand
  • One-request snapshot

Common questions

Things people ask before booking

  • We are mid-ERP migration. Is now a bad time?

    Usually no. The roadmap helps you choose AI investments that survive an ERP cutover. We will tell you on the call if you should wait.

  • How long does the call take?

    Thirty to forty-five minutes. Most of it is us listening.

  • Will this work with our buying group / pricing tiers?

    Yes. Tiered pricing and buying-group logic are core to the operating model we map; AI sits on top, not under.

A simple guarantee

If we cannot map at least three quick wins for you on the call, you walk away with a written referral to a more relevant specialist. No charge, no hard feelings.

Book the call. Keep the roadmap.

Thirty to forty-five minutes. We deliver your The free AI Profit Roadmap for Wholesalers and Distributors within a week.

Get my free AI Profit Roadmap